Healthline covered a wide range of subjects, from nutrition and vitamins to pain relief, sleep and alternative remedies. The challenge was to give each article a visual entry point, something that could catch a reader’s attention and invite a closer look.

Working within Healthline’s brand guidelines, I created more than 50 blog images, curating the photography, applying the signature purple treatment and refining the typography so complex health topics were easy to grasp at a glance.

The result was a consistent, recognizable look across the site, where every article felt like Healthline, whatever the subject.