Williams-Sonoma has long been known for its taste, bringing together food, entertaining and the art of living well. The challenge was carrying that into online retail, where the brand increasingly lived beyond its stores and catalog.

Designed email campaigns and banner ads for Williams-Sonoma Home, translating print stories into online ones. Bold layouts, considered typography and a curated point of view gave each email its own character. Shared photo-editing techniques with the team, raising the standard of imagery along the way. The result was a daily expression of the brand, balancing editorial polish with the rhythm of online retail.