THE STORY

Concept to print, camera in hand.

At Blurb, I took campaigns from concept to print. Assisted with art direction and drove the photography and design, all under one roof. Established the in-house photo studio and created visuals, landing pages and ads for most campaigns. As liaison between the UK and US teams, designed and localized creative for the US and Europe.

THE STORY

Concept to print, camera in hand.

At Blurb, I took campaigns from concept to print. Assisted with art direction and drove the photography and design, all under one roof. Established the in-house photo studio and created visuals, landing pages and ads for most campaigns. As liaison between the UK and US teams, designed and localized creative for the US and Europe.

THE STORY

Concept to print, camera in hand.

At Blurb, I took campaigns from concept to print. Assisted with art direction and drove the photography and design, all under one roof. Established the in-house photo studio and created visuals, landing pages and ads for most campaigns. As liaison between the UK and US teams, designed and localized creative for the US and Europe.

THE STORY

Concept to print, camera in hand.

At Blurb, I took campaigns from concept to print. Assisted with art direction and drove the photography and design, all under one roof. Established the in-house photo studio and created visuals, landing pages and ads for most campaigns. As liaison between the UK and US teams, designed and localized creative for the US and Europe.

2M

Weekly audience reached

Weekly audience across web and email

40%

Click‑through lift

Increase in campaign click‑throughs

$250K

Bookings per print ad

Average bookings from each Sweet Paul ad

24+

Books art directed

Blurb books art directed and photographed

2M

Weekly audience reached

Weekly audience across web and email

40%

Click‑through lift

Increase in campaign click‑throughs

$250K

Bookings per print ad

Average bookings from each Sweet Paul ad

24+

Books art directed

Blurb books art directed and photographed

2M

Weekly audience reached

Weekly audience across web and email

40%

Click‑through lift

Increase in campaign click‑throughs

$250K

Bookings per print ad

Average bookings from each Sweet Paul ad

24+

Books art directed

Blurb books art directed and photographed

WEDDING CAMPAIGN

WEDDING CAMPAIGN

A wedding campaign for Sweet Paul magazine, sold at Anthropologie. I sourced our prop stylist at the BlogHer conference, selected the books and built the set, a custom white box with the camera on a crane. Then shot it alone, late one night.

BOOKS & MAGAZINES

BOOKS & MAGAZINES

For a staff fashion editorial, I photographed everyone with their favorite fashion items. Also shot indie magazines like Axiom and Refueled, featuring Aaron Draplin. Collaborated on magazine layouts and digital assets with Jovanovic and Abby Post.

CAREERS

CAREERS

Blurb’s career site. I photographed the whole staff, every headshot and hero image. It led to filming monthly author interviews on sets I styled and built.

EVENTS

EVENTS

Trade show booths with Blurb’s UK team. Featured books, signage and a print of real book bindings, all selected, designed and shot by me.

The Details

Company

Blurb - self‑publishing platform

Business Need

Inspire people to turn their ideas into books

Role

Designer & Photographer

Credits

Collaborators

Blurb Creative Team

The Details

Company

Blurb - self‑publishing platform

Business Need

Inspire people to turn their ideas into books

Role

Designer & Photographer

Credits

Collaborators

Blurb Creative Team

The Details

Company

Blurb - self‑publishing platform

Business Need

Inspire people to turn their ideas into books

Role

Designer & Photographer

Credits

Collaborators

Blurb Creative Team

The Details

Company

Blurb - self‑publishing platform

Business Need

Inspire people to turn their ideas into books

Role

Designer & Photographer

Credits

Collaborators

Blurb Creative Team

Tasteful. Intentional. Built to scale.

Work With Me

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Tasteful. Intentional. Built to scale.

Work With Me

C

U

L

T

I

V

A

T

O

R

Tasteful. Intentional. Built to scale.

Work With Me

C

U

L

T

I

V

A

T

O

R

Tasteful. Intentional. Built to scale.

Work With Me

C

U

L

T

I

V

A

T

O

R