Curious if we’re the right fit? Let’s find out - book a complimentary 20 min intro call
Curious if we’re the right fit? Let’s find out - book a complimentary 20 min intro call
Brand Systems + Campaign Design
Rakuten grew globally. The brand never started over.
As Rakuten grew from cash back into fashion, lifestyle and everyday shopping, it needed to feel like one company everywhere. Art direction, photo curation and bespoke typography came together in one scalable creative system. I pitched the concepts, built an in-house photo studio and designed campaigns the U.S. and Canada teams could launch from. Most quarters, they hit revenue and buyer goals.
Brand Systems + Campaign Design
Rakuten grew globally. The brand never started over.
As Rakuten grew from cash back into fashion, lifestyle and everyday shopping, it needed to feel like one company everywhere. Art direction, photo curation and bespoke typography came together in one scalable creative system. I pitched the concepts, built an in-house photo studio and designed campaigns the U.S. and Canada teams could launch from. Most quarters, they hit revenue and buyer goals.
Brand Systems + Campaign Design
Rakuten grew globally. The brand never started over.
As Rakuten grew from cash back into fashion, lifestyle and everyday shopping, it needed to feel like one company everywhere. Art direction, photo curation and bespoke typography came together in one scalable creative system. I pitched the concepts, built an in-house photo studio and designed campaigns the U.S. and Canada teams could launch from. Most quarters, they hit revenue and buyer goals.
Brand Systems + Campaign Design
Rakuten grew globally. The brand never started over.
As Rakuten grew from cash back into fashion, lifestyle and everyday shopping, it needed to feel like one company everywhere. Art direction, photo curation and bespoke typography came together in one scalable creative system. I pitched the concepts, built an in-house photo studio and designed campaigns the U.S. and Canada teams could launch from. Most quarters, they hit revenue and buyer goals.
17M+
Members
Reached across ecommerce, mobile, and email platforms.
66%
Engagement
Designed the social content behind a 66% engagement lift.
10+
Campaigns
Delivered every quarter, consistently.
4,500+
Assets
Supported during peak holiday, full creative team.
17M+
Members
Reached across ecommerce, mobile, and email platforms.
66%
Engagement
Designed the social content behind a 66% engagement lift.
10+
Campaigns
Delivered every quarter, consistently.
4,500+
Assets
Supported during peak holiday, full creative team.
17M+
Members
Reached across ecommerce, mobile, and email platforms.
66%
Engagement
Designed the social content behind a 66% engagement lift.
10+
Campaigns
Delivered every quarter, consistently.
4,500+
Assets
Supported during peak holiday, full creative team.
17M+
Members
Reached across ecommerce, mobile, and email platforms.
66%
Engagement
Designed the social content behind a 66% engagement lift.
10+
Campaigns
Delivered every quarter, consistently.
4,500+
Assets
Supported during peak holiday, full creative team.
8 DAYS OF GIVEAWAYS
8 DAYS OF GIVEAWAYS
Eight days, eight prizes, one look. I co-styled the shoot and turned it into social, email, landing pages and app heroes. I also produced and filmed our Holiday Haul livestreams, nearly doubling entries to 11,919 with 414K views.
SEASONAL CAMPAIGNS
SEASONAL CAMPAIGNS
After a busy illustration era, I drove the shift to a simpler formula of one focal point, clean type lockups, subtle motion and a wink. It won over the CEO and became Rakuten’s baseline for years.
SOCIAL CONTENT
SOCIAL CONTENT
WARRIORS PARTNERSHIP
WARRIORS PARTNERSHIP
I designed a print ad for Rakuten’s partnership with the Golden State Warriors, plus animated emails for the Warriors x Oaklandish collab.
The Details
Company
Rakuten - global ecommerce & rewards
Business Need
A unified system across every vertical
Role
Senior Designer
Credits
Collaborators
Rakuten Brand Creative Team and agency partners
The Details
Company
Rakuten - global ecommerce & rewards
Business Need
A unified system across every vertical
Role
Senior Designer
Credits
Collaborators
Rakuten Brand Creative Team and agency partners
The Details
Company
Rakuten - global ecommerce & rewards
Business Need
A unified system across every vertical
Role
Senior Designer
Credits
Collaborators
Rakuten Brand Creative Team and agency partners
The Details
Company
Rakuten - global ecommerce & rewards
Business Need
A unified system across every vertical
Role
Senior Designer
Credits
Collaborators
Rakuten Brand Creative Team and agency partners
Tasteful. Intentional. Built to scale.
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Tasteful. Intentional. Built to scale.
C
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V
A
T
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Tasteful. Intentional. Built to scale.
C
U
L
T
I
V
A
T
O
R
Tasteful. Intentional. Built to scale.
C
U
L
T
I
V
A
T
O
R